Scuba travel & equipment marketing

Dutch Mermaid is active for years specifically in the Scuba industry and therefor specializes in marketing for scuba dive shops, equipment and travel. I offer the following services:

  • Social Media Management
  • Blog Articles
  • Vlogs/Videos
  • Website optimization
  • Newsletter marketing

Social Media Packages:

All social media packages start with an intake where the target audience is discussed and potential strategies. These strategies include determing your brands USPs, creating a slogan (like Just do it from…. ?), deciding on how content is executed and on which platforms, determing who your customer is (age, gender, location) and where they hang out and ofcourse what your goal is; brand establishment, increasing visibility, sales/revenue or increasing website traffic. 

Followed by an social media account analysis including hashtags, competitiors and colaberations. 

And to finish, page and account adjustments corresponding with the strategy.

Price: Approximately €250,-/$300,- (one time) 

After this you can decide to continue and execute your new formed social media plan yourself or hire me as your Social Media Manager. Below you find my 3 most popular social media packages, all can be adjusted accordingly.  

Sea Horse Package:

  • Monthly content planning
  • 2 Social Media accounts
  • 2 posts per week, per platform
  • Webcare 1 hr/pw

€220,-/$270,- per month

Frog Fish Package:

  • Monthly content planning
  • 2 Social Media accounts
  • 3 posts per week, per platform
  • Webcare 1,5 hr/pw

€330,-/$400,- per month

Bull Shark Package:

  • Monthly content planning
  • 2 Social Media accounts
  • 3 posts per week, per platform
  • IG/FB Stories (2 reshares and 2 self made per week)
  • Highlight building and design
  • Webcare 2,5 hr/pw

€500,-/$600,- per month

Disclaimer: All social media content includes graphic design where applicable. Additional social media profiles can be added and will be custom calculated. Webcare doesn’t only include responding to comments on company’s posts, but also commenting on posts created by users relevant to the brand/company.

Additional services:

  • Blog post – SEO optimized 300-450 words starting at €85,-/$100,- per blog 
  • Vlog/video – 3/7 mins including catchy thumbnail €330,-/$400,- per video 
  • Newsletter – with 5 items €330,-/$400,- per newsletter 
  • Travel project – up on invitation I travel all over the world to create videos about scuba diving – prices differ. Please contact me. 

Top 4 Social Media Objectives:

Grow your brand. 

Social Media Goal: Awareness

Metric(s): Followers, Shares…. 

Turn your customers in your brand advocates

Social Media Goal: Engagement

Metric(s): Comments, likes, @mentions…

Drive up your sales and leads.

Social Media Goal: Conversions

Metric(s): Website clicks, Email Signups.. 

Improve your customer retention

Social Media Goal: Consumer

Metric(s): Testimonials, sentiment on social media.. 

10 Scuba Hashtags you should try

One tip I always give starting Instagram accounts is; don’t use hashtags that are too big! If you’re still making a name for yourself, try these hashtags…..  (less than 500K posts)

#scubagram #instadive #letsgodiving #waterworld #underwateradventure #scubaworld #waterlust #oceanblue #divingtrip #sandandsea

YouTube Thumbnails that stand out

Make sure your YouTube Thumbnails pop in the search results! YouTube is the second largest search engine…. you don’t want to miss out on that because you didn’t make a nice thumbnail. 

Companies I've worked with: